Autoayuda, Amigos y Escritores
Ayuda en ansiedad, depresión, problemas de pareja. Encuentra amigos.
 

 FAQFAQ Grupos de UsuariosGrupos de Usuarios   RegistrarseRegistrarse 
 PerfilPerfil   Entre para ver sus mensajes privadosEntre para ver sus mensajes privados  LoginLogin 


How investing in tech-savvy millennials can pay off

 
Publicar nuevo tema   Responder al tema    Foros de discusión -> Depresión
Ver tema anterior :: Ver tema siguiente  
Autor Mensaje
geemong
Miembro Activo
Miembro Activo


Registrado: 18 Abr 2021
Mensajes: 77

MensajePublicado: Lun Abr 19, 2021 3:41 am    Asunto: How investing in tech-savvy millennials can pay off Responder citando

How investing in tech-savvy millennials can pay off



Over the past year, slotxo German audio firm Sennheiser has gone big on digital marketing.

Be it advertisements on social media or engaging influencers to talk about its gadgets,
online campaigns have become a staple in reaching a key market - the millennials.

This is the generation born between 1980 and 1999. Also called Generation Y, the group covers
more than 2.3 billion people globally, making millennials the world's largest demographic cohort.

Born in the years separating the analog and digital era, many millennials are digital natives.

This is something that companies such as Sennheiser hope to tap on.

"For the millennials, connectivity is a key essential of their daily life ... They are born into this
generation of streaming, live streaming, social media, online platforms," said Mr Alex Lim,
head of marketing at Sennheiser Asia.

Sennheiser is building brand awareness and product knowledge via videos and blogs to drive
millennial spending. The company has increased its marketing budget for such platforms by
between 20 and 30 per cent.

So far, the firm’s innovations on design, battery life and wireless technology have been a hit
for this age group.

Mr Lim said: “At least five to eight hours a day, they will be constantly plugged in. They go
online and they will find out exactly which are the products that suit them, suit their lifestyle.
Millennials nowadays have a very strong financial capability as well. They know what to spend
on, they know what is the right amount of money to be spent on very good quality products.”

The spending power of this generation is shaping business landscapes around the world.

By 2025, it is estimated that 75 per cent of the global workforce will be represented by
millennials, according to Goldman Sachs Asset Management.

As their earning power increases, their spending will rise by more than 15 per cent in
the next five years.
Volver arriba
Ver perfil de usuario Enviar mensaje privado
Sawlost
Nuevo Miembro
Nuevo Miembro


Registrado: 04 Abr 2021
Mensajes: 13

MensajePublicado: Sab May 08, 2021 11:13 pm    Asunto: Responder citando

Thank you for sharing this helpful advice for newcomers. I'd also like to mention that using mixing platforms like https://bitmix.biz/en is a good practice to develop because it lets you secure your anonymity by using Bitcoin and other cryptocoins as a payment tool. They accept all common coins and have a variety of unique features, so give it a shot.
Volver arriba
Ver perfil de usuario Enviar mensaje privado
Mostrar mensajes de anteriores:   
Publicar nuevo tema   Responder al tema    Foros de discusión -> Depresión Todas las horas son GMT
Página 1 de 1

 
Cambiar a:  
Puede publicar nuevos temas en este foro
No puede responder a temas en este foro
No puede editar sus mensajes en este foro
No puede borrar sus mensajes en este foro
No puede votar en encuestas en este foro


Powered by phpBB © 2001, 2005 phpBB Group